Visual merchandising is the art and technique of arranging and displaying merchandise in retail stores to attract customers and increase the sales of the retail store. Visual merchandising in retail is the most creative and satisfying job there is. There are some important elements to consider in visual merchandising. All the important points have been discussed in this video.

Points to consider when using visual merchandising:
1) Colour is KING
2) Create a focal point
3) Present as many goods as possible to customers
4) Create a story in the display
5) Use the empty space wisely

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