The increasing number of data thefts and data breaches, tightening global regulations, the increasing interconnectedness of a variety of devices and the enormous amount of raw data available on consumer demographics, preferences, transactions and social media activities (also known as big data) are forcing companies to engage more deeply with and redefine the growing field of identity management.

Organizations employ various identity and access management processes and resources to identify and track digital identities, assign and optimize access, monitor activities, control data exchange, maintain segregation of duties, and provide an end-to-end audit capability. Therefore, identity management is one of the most important components of an organization's security, fraud management, connectivity, and compliance infrastructure to ensure that information assets are accessible only to authorized entities, transactions are executed by legitimate entities, and the organization can log and analyze account activities.

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