I Heart ABM: Bringing sales and marketing together
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LinkedIn and Terminus bring together account-based marketing (ABM) thought leaders and practitioners like Craig Rosenberg, chief analyst and co-founder of TOPO, and Sangram Vajre, CMO and co-founder of Terminus, to go beyond the why and dive deeper into the tactics and lessons of planning, executing and measuring successful ABM campaigns during an educational afternoon at LinkedIn's San Francisco office on February 12, 2018.
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