At what point does personalization become counterproductive? Personalization should enable the customer to see not only themselves as the end user, but also others. A more general personalization can sometimes help with customer loyalty, believes Adam Salem, Commercial and Digital Director at Dur.sa

The whole video here –
https://www.hashgrowth.org/video/personalization-the-secret-to-customer-retention/

In the full video, panelists discuss:
– Personalization and its impact on companies
– What data is needed for personalization and how it helps increase customer interaction
– The role of personalization in brand building

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For more videos on insightful customer retention strategies from other #GROWTH events, visit https://www.hashgrowth.org/.

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