In this video, we continue our journey through the Google algorithm leak and its impact on digital marketers. Today, we're exploring how user engagement affects rankings. Google uses several factors to evaluate user engagement, from viewing patterns to content freshness and quality. Discover how important dwell time, content safety, and personalized user experiences are to improving your search rankings. We're sharing practical tips for SEOs to develop user-centric strategies, personalize content, and track engagement metrics. Stay tuned for more insights, and feel free to leave your questions and experiences below. Happy marketing!

00:00:00 – Introduction: Exploring the Google algorithm leak and its impact on digital marketers.
00:00:23 – User engagement factors: Overview of how Google looks at user engagement.
00:00:46 – Personalized results: The importance of display patterns and content freshness.
00:01:14 – Engagement metrics: impressions and their role in ranking.
00:01:34 – Dwell time and content safety: How long users stay engaged and the importance of safe content.
00:02:14 – Creating user-centric content: Tips for SEOs to build a more user-centric strategy.
00:02:59 – Interaction and engagement: The role of interaction and personalized content.
00:03:24 – Updating content: It is important to keep content up to date and follow guidelines.
00:04:03 – Optimizing for user expectations: personalizing, updating content, and ensuring user security.
00:04:41 – Serve your audience: Help users find and engage with the information they need.
00:05:02 – Closing remarks: Viewers are encouraged to comment and engage with the content.

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