You can't just put out a press release and hope it gets picked up.

A strategy for wording and formatting is required.

That’s what I’ll talk about in today’s video.

Let's explore this topic together!!!

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Chapter

0:00 What is a press release?
2:32 Examples of press releases
4:20 7 tips for writing a press release
6:06 Tips for publishing press releases
6:50 Earned Media
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Press release template

[Headline that announces the story and attracts attention]

[Subtitle that briefly summarizes your story]

[CITY, Month, Day, Year] – [Company Name, Company Description] today announced [the who, what, when, where and why of your story].

[Share past milestones, events, statistics, research, and any additional context a journalist may need. Use multiple paragraphs and bullet points as needed.]

[Insert some quotes from the main characters/experts in your story.]

[Emphasize again what makes this story newsworthy.]

[End with more information about your company, how to learn more and how to contact them for more information.]

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