How to view LinkedIn Ads performance in GA4 #linkedinads #b2bmarketing #linkedinmarketingstrategy
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Here's a quick guide to tracking your LinkedIn ads in Google Analytics 4 (GA4).
First, log in to your GA4 account and go to the Reports tab. Click on Acquisition and then Traffic Acquisition. Filter by Session Source/Medium, enter LinkedIn and you will see the data for your LinkedIn paid ads.
You can analyze performance metrics like users, sessions, and engagement duration. To dive even deeper, add a secondary dimension like Session Campaign to see performance by campaign.
Use this data to better understand how LinkedIn ad users interact with your website and landing pages.
#linkedinmarketing
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