How to use microinteractions to increase SaaS user engagement and customer success

How to use microinteractions to increase SaaS user engagement and customer success

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How to use microinteractions to increase SaaS user engagement and customer success
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The secret to a good relationship?
3 Cs: Communication, communication, communication.

And yet, what you know so well from your personal interactions with your significant other rarely translates to UI interactions with your users.
Simply put, tools rarely effectively communicate what the hell is going on.
And if users don't know what's going on and therefore can't achieve their goals, they'll ignore you.

Change that with microinteractions.
Microinteractions are small (you might say “the devil is in the details”) reactive messages in the user interface that provide visual feedback and guide users toward their goals. They are an essential part of continuous onboarding.

They can also be a great way to humanize your product's user experience, building user affinity and loyalty in the long run.

Read more about it here: https://userpilot.com/blog/micro-interaction-examples/

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