When people look at your Instagram profile, the first thing they see is your bio—and right below that, your Instagram Stories highlights! They're the perfect way to showcase you and your brand, so come along as I update mine. We'll discuss designing highlight covers, choosing what to highlight, strategically choosing your categories, and more!

Get the Instagram Video Kit here (and start shooting stories that sell right away – 52 scripts!) – https://shanayurko.com/instagram-video-kit/

How to use YouTube Shorts for business growth – https://youtu.be/gHNXbXLehSs

How I make passive income with social media in 2023 – https://youtu.be/F-KX2vaZtl0

How to create consistent content on social media – https://youtu.be/q3E7F23QnU0

Your Instagram highlights are one of the first things people see when they click on your profile. You should use them to show your followers and users social proof of your business and identity. Instagram stories disappear after 24 hours, but Instagram highlights remain on your profile permanently, so you should be strategic about how you use them and what you post in them. They're a great way to build relationships, engage prospects, and increase sales.
So let's create categories, design branded highlight covers and update our Instagram highlights

#SocialMediaMarketing #InstagramForBusiness #InstagramHighlights

//COME AND SAY HELLO!
Instagram: https://instagram.com/shanayurko
Twitter: https://twitter.com/shanayurko
Facebook group: https://www.facebook.com/groups/thevisualstorytellerscommunity/

//BUY MY PRODUCTS!
Social Video Academy – http://shanayurko.com/social-video-academy/
The Instagram Video Kit – https://shanayurko.lpages.co/the-instagram-video-kit_3/
Reels Roadmap – https://shanayurko.com/reels-roadmap-2/
Video Equipment 101 – https://shanayurko.com/video-equipment-101/

//FREE RESOURCES:
Become confident on camera: https://shanayurko.lpages.co/confident-on-camera-2
Grow on YouTube: https://shanayurko.lpages.co/first-1000-subscribers-2
Define your personal brand: https://shanayurko.lpages.co/personal-brand-guide-2
Recommended gear: https://shanayurko.lpages.co/gear-list-2

//MY FAVORITE BUSINESS RESOURCES:
TubeBuddy (YouTube growth tool): https://www.tubebuddy.com/shanayurko
Honeybook (customer management): http://share.honeybook.com/shana76845
Epidemic Sound (royalty-free music): https://www.epidemicsound.com/referral/fswoty
Get started for free with ConvertKit (email marketing) – https://convertkit.com?lmref=n60buQ

//MY FAVORITE EQUIPMENT! 🙂

LIGHTING:
▪ Ring light: https://amzn.to/3F0G3R0
▪ Studio light (Aputure 120d): https://amzn.to/3eZQd9W
▪ Studio light dome: https://amzn.to/3n09ywu
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CAMERAS:
▪ YouTube camera: https://amzn.to/2yoyib4
▪ Photo camera: https://amzn.to/2RN3aZU
▪ Vlog camera: https://amzn.to/32QmYEh

LENSES:
▪ Sony FE 24-70mm F2.8 G-Master: https://amzn.to/2VhB1vV
▪ Sony FE 55mm F1.8 Sonnar: https://amzn.to/3cvR3bx
▪ Sony FE 85mm F1.8-22: https://amzn.to/3cqlqzY
▪ Tamron FE 17-28mm F2.8: https://amzn.to/2VANvOl

MICROPHONES:
▪ Professional microphone Rode VideoMicPro: https://amzn.to/3eNqf7M
▪ Starter microphone Rode VideoMicro: https://amzn.to/3HBfpQw

OTHER EQUIPMENT:
▪ Steadicam: https://amzn.to/2VwpSpS
▪ Travel tripod: https://amzn.to/3HCC4vR
▪ Camera strap: https://amzn.to/2XMonqG
▪ Small camera bag: https://amzn.to/3amWOGJ

//And be sure to subscribe to my channel!

//DISCLAIMER: The links included in this description may be affiliate links. If you purchase a product or service through the links I provide, I may receive a small commission. There is no additional cost to you! 🙂 Thank you for your support so I can continue to bring you free content each week!

We share video tips, small business marketing strategies, and social media strategies to help you grow your Instagram and YouTube and increase your income!
00:00 Updating my Instagram highlights
00:20 Select and design highlight covers
03:00 Use your brand colors for highlight covers
06:20 Strategically selecting your highlight categories
17:20 Uploading your covers to Instagram
18:55 Editing and updating current highlights

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.