How to use cohort analysis to calculate retention and churn rates in Microsoft Excel
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A tutorial on applying cohort analysis to understand user data and calculate churn, retention, and user lifetime value.
To schedule a free consultation on how I can help you with your data and to download the source files, go to https://www.challengejp.com/blog/excel-churn-retention-cohort-analysis/
Check out my other videos:
– How to create a subscription model: https://youtu.be/wkYl4VfWRng
– How to create a marketing investment plan: https://youtu.be/PbQBRXGF6g4
Disclaimer: This video is for general information and educational purposes only and is not a substitute for professional advice. Microsoft Excel is a registered trademark of Microsoft Corporation.
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