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YouTube Pre-Roll Ads
Placement ads
YouTube video ads
YouTube video marketing
Video Marketing YouTube
Video Ads
Video ads (formerly in-stream video ads) can appear in video players that appear on YouTube watch pages and channel pages with featured videos. These ads can appear on YouTube desktop, mobile web and apps, smart TVs and game consoles, as well as the Google Video Network and embedded YouTube players. Video ads can be skippable or non-skippable. Skippable video ads can be 60 seconds or less long, and non-skippable video ads can be 15 seconds or less long (20 seconds in EMEA, India, Malaysia and Singapore). Non-skippable video ads up to 30 seconds in length are allowed for a subset of inventory. We also allow 5-second bumper video ads as part of sponsorship packages.

The video ad can appear when a user starts video playback either at the beginning (pre-roll), in between (mid-roll) or after (post-roll).

Watching a skippable ad increases your YouTube view count after 30 seconds or when the ad is fully watched. Non-skippable ads do not increase your view count.

You can create 15- or 20-second non-skippable video ads through AdWords. To create standard 30-second video ads or 60-second skippable video ads, contact your customer service representative.

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