Cross-promoting your apps will become increasingly important in 2022, especially as traditional UA becomes more complicated and competitive. Not only can it help you scale newly launched apps and reduce competitor churn, but cross-promotion can also remove ATT barriers.

To ensure your cross-promotion strategy is successful, Omer Katzburg, Growth Strategy Manager at ironSource, explains the key reasons why leading app companies use cross-promotion, how to set up a campaign on the LevelPlay platform, and what best practices to use to maximize results.

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