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Hi, I'm Alex! I have over a decade of experience in music promotion and have worked with artists at every stage of their career. In this video, I share the best practices I've learned to help you build a following online. Whether you're just starting out or looking to take your career to the next level, these tips will walk you through the process of planning, creating visual content, and promoting your music.

Key points covered:

1. Plan your publications:
• Importance of release planning
• Checklist download available in the description
2. Create visual content:
• Music videos, visualizers and lyric videos
• Tips for cost-effective content creation and editing
3. Short form and long form content:
• Strategies for YouTube, TikTok and Instagram
• Create and reuse content to satisfy the algorithms
4. Promote your music:
• Organic reach vs. paid ads
• Boosts on Instagram and TikTok
• Collaboration with digital marketing agencies
5. Influencer marketing:
• Use platforms like sound.me for TikTok trends
• Contact influencers and set campaign goals
6. Distribution and publication planning:
• Choose the right sales partner
• Pitching for editorial Spotify playlists
• Pre-save campaigns and digital advertising strategies

Don't forget to like, subscribe, and leave a comment if you have any questions or would like to see a specific topic covered in future videos. Thanks for watching!

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John 3:16

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