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In this video, you'll learn what goes into marketing a membership site, important details you need to know before you start, and why it's different from other products like online courses.
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00:00 – Introduction
00:26 – Online membership programs explained
01:47 – Key Factor #1: Different Marketing Strategies to Suit Your Membership Program
02:21 – Direct marketing efforts to the community
03:00 – Use the “New Material in Your Content” marketing strategy
03:34 – How to choose your overall marketing strategy
04:09 – The importance of testing
04:42 – Key Factor #2: The Best Strategy to Get Signups
04:58 – The process for small amounts
05:46 – Benefits of the “low-cost trial” strategy
06:21 – Improving the Low Dollar Trial Strategy
08:31 – Key Factor #3: Customer Loyalty
09:31 – Calculating the churn rate
11:10 – How to combat customer churn and ensure the success of your membership program
12:51 – Convert your monthly members to an annual payment plan
14:18 – Now it’s your turn to market your membership program
Do you have a clear idea of how you want to market your membership site in the future?
Leave your questions in the comments section below!
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