How to Make a Promotional Video for Your Marketing Company – Complete Guide Kaicreative Freelance Filmmaker
#Create videos #Create marketing videos #Advertising videos

Everyone wants a promotional video for something!
I do a lot of corporate work, particularly in marketing and promotional videos, and that's what we're talking about today.
I'll go through the process I use to create a promotional or marketing video for my business!
I hope you find this content useful! If I left anything out, let me know in the comments section below 🙂

Links to other instructional videos mentioned in this video:
Broll: https://www.youtube.com/watch?vBxYGAwNlQeE
Rule of thirds: https://www.youtube.com/watch?v2fyG8HW8teU
My image settings for the image video: https://www.youtube.com/watch?vWO8_oZ_ofKI
Audiojungle: https://audiojungle.net/
Music Bed: https://www.musicbed.com
No copyright sounds: https://www.youtube.com/user/NoCopyrightSounds

This video details the steps I take to create promotional marketing content for my clients:

1. Create a storyboard and a script

Put together a storyboard before you even think about filming.

2. Prepare the talents. Moderators or interviewees
Making sure all presenters, actors and interviewees know in advance what is expected of them can help minimize mistakes or wasted time on the day of shooting.

3. Know what B-roll footage you need

B-roll, B-roll cutaways!!!

4. Use the rule of thirds
The rule of thirds states that your shot should be composed so that the subject of your interest is on one of the lines or connecting points.

5. Image settings and white balance
You've probably noticed that many corporate videos have a certain look.

6.Lighting
Although it is possible to correct image brightness and contrast in post-production, it is better to get the shot right on the day itself,

7. Check the acoustics of your location
Filming outdoors brings its own acoustic challenges when it comes to traffic or natural noise.

8. Postproduction
Everyone has their own editing method that works for them, and I'll briefly outline my process for putting together copy.

9. Animated assets
It might be worth considering whether engaging in animation and post-production effects is worth it for your clients and whether it will help you improve your video game performance by adding more value to your productions.

10. Separate and clean up the footage.
One thing I like to do first is clean up all my footage before putting anything real together.

11. Music
If you listen carefully to most commercials, you will hear a jingle or some type of background music.

12. Time to build

Now it's time to start actually putting together the rough cut of your marketing video.

If you have any ideas for video content you would like to see more of in the future, please let me know in the comments section below.

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Cameras I used:
Canon 5D Mark IV: http://amzn.to/2Fhsa3n
Canon 5D Mark iii: http://amzn.to/2CVuM9B
Canon 6D: http://amzn.to/2maQ7Rm
Canon 600D: http://amzn.to/2CUKVfw
G7X MARK II: http://amzn.to/2maya5e

Lenses I use:
Canon EF 70-200mm f/2.8 L IS II USM lens: http://amzn.to/2DcGp9c
Canon 24-105mm f/4.0 L IS USM lens: http://amzn.to/2CVR37e
Canon EF 24-70 mm f/4 L IS USM lens: http://amzn.to/2Da9HoG
Canon EF 50 mm-f/1.4 USM lens: http://amzn.to/2CVUpqW

Audio equipment I use:
Rode Video Microphone Pro: http://amzn.to/2DaTCiw
H1 Zoom Recorder: http://amzn.to/2FknMRg
H4N Zoom Recorder: http://amzn.to/2mbbGAY
RØDE 2 m micro lightweight boom: http://amzn.to/2CICjEJ

Lights I use:
Aputure AL-528W Amaran LED light for digital video recording: http://amzn.to/2CUWWlg

Slider:
Project Spark: http://amzn.to/2CJPEMK
Neewer 40cm Mini Carbon Fiber Rail Slider: https://amzn.to/2SzrkF0

My camera equipment bags:
Think Tank Airport Essentials Camera Bag: http://amzn.to/2CKdEzr

My drone:
DJI MAVIC AIR with the Fly More combo: https://amzn.to/2IzgL00

If you have any videography or filmmaking tips you think we should cover, be sure to let us know in the comments section below!
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Music used:
Song: Niya – A Continuance (Vlog, no copyrighted music)
Music provided by Vlog No Copyright Music.
Video link: https://youtu.be/Aa-1I28q2EY
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As always, folks, stay creative and:
imagine • implement • inspire

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