The biggest mistake companies make when creating cultural change is treating it like a marketing campaign. There is a model you can use to create big changes in small ways.

Simon is an unwavering optimist who believes in a bright future and our ability to build it together. Described as a "visionary thinker with an extraordinary intellect," Simon teaches leaders and organizations how to inspire people. With a bold goal to build a world where the vast majority of people wake up each day inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them. Simon is the author of several best-selling books, including Start With Why, Leaders Eat Last, Together is Better, and Find Your Why. His new book, The Infinite Game, is out in 2019.

Simon's WHY: To inspire people to do the things that inspire them, so that together, each of us can change our world for the better.

Website: http://simonsinek.com/
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Linkedin: https://linkedin.com/in/simonsinek/
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Simon's books:
The Infinite Game: https://simonsinek.com/product/the-in…
Start with the why: https://simonsinek.com/product/start-…
Find your why: https://simonsinek.com/product/find-y…
Leaders eat last: https://simonsinek.com/product/leader…
Together is better: https://simonsinek.com/product/togeth…

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