In this video, we explore the critical role that data plays in optimizing Facebook ad campaigns. We share a case study of a makeup brand that initially targeted customers aged 18-25, but then discovered through data analysis that their actual audience was much older. By adjusting our strategy based on these insights, we improved the brand's return on ad spend from 1.3x to an impressive 2.34x. Learn how you can achieve similar results by understanding your data and acting on it. Don't miss these valuable tips for maximizing your ad performance and revenue!

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