While the holy grail of marketing is precise personalization, brands should focus on adding value to the customer experience, rethink personalization strategies and not neglect the basics, says Tom Fishburne, founder and CEO of Marketoonist.

The whole video here –
https://www.hashgrowth.org/videos/curious-case-of-product-design-in-customer-engagement-lessons-from-gigalife/

In the full video, Tom Fishburne talks about:
– The importance of the right technology with the right customer retention strategies
– Be aware of the customer funnel vision and be careful
– Bad personalization is worse than no personalization

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For more videos on insightful customer retention strategies from other #GROWTH events, visit https://www.hashgrowth.org/.

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