Our motto at YC is to make something people want. But how do you actually know if you've succeeded in doing that in the early days? One of the best ways to measure successful growth is through a concept called cohort retention, which tracks the proportion of new users who keep coming back to use your product. In this episode of Startup School, YC Group Partner David Lieb explains how to define cohorts, track active users, and determine the appropriate time frame for measuring successful retention rates.

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Chapter (Powered by https://bit.ly/chapterme-yc) –
00:00 – Introduction
00:43 – Cohort bonding
02:31 – Key findings
05:21 – Best action to select.
10:29 – What is good?
14:49 – Ways to deceive yourself
21:27 – Ways to improve the curve
26:43 – Conclusion
29:05 – Outro

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