UGC (User Generated Content) is one of the best content strategies on the market.

It helps build your brand authenticity, establish brand loyalty, serve as a foundation of trust and influence purchasing decisions.

‍️ An incredible 93% of customers believe that UGC is very helpful in making purchasing decisions. These numbers don't lie.

And most importantly, it is the most cost-effective form of marketing with the added benefits of adaptability and flexibility.

So how do you get UGC? Well, you ASK for it.

Here are some tips:

️ Include a thank you card in the package and write a note asking for an unboxing picture/video or a styling post/story on social media.

️ After the transaction is complete, ask for testimonials, ratings and reviews via email or social media. Social media allows you to respond quickly.

️ Use a brand/use specific hashtags and ask customers to use those hashtags to get featured on your social networks. Specific hashtags also help to categorize content easily. Eg #thexyzexperience, #teamxyz

❤️ If you're a local business, ask for a tag or a follow and provide instant discounts. This helps build your business community and is also the fastest way to get UGC. A win-win.

Here's my PRO tip: Create a Canva folder or Google Drive and save all the UGC in one place, so in the long run you can easily pull it out and use it whenever you need it.

️ 84% of consumers say they trust recommendations from others more than any other advertising source.

Make the most of UGC – it couldn’t be easier!

If you need help with your content strategy in the form of a one-time consultation or would prefer to leave your social media marketing entirely to someone else, DM us at @neelunco and we'll be happy to help!
.
.
.
.
.
#sparkonwithneelu #neelunco #ugccreator #usergeneratedcontent #videomarketing #digitalmarketing #socialmediastrategy #mediaagency #marketingagency

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.