How to find and protect your intellectual property || How to conduct an IP audit for your company

How to find and protect your intellectual property || How to conduct an IP audit for your company

HomeElizabeth Potts WeinsteinHow to find and protect your intellectual property || How to conduct an IP audit for your company
How to find and protect your intellectual property || How to conduct an IP audit for your company
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Every business has intellectual property (IP), even if you don't realize it yet. These IP assets can be protected by trademark, copyright, trade secret and/or patent law and provide protection and value to your growing business. In this video, I explain the 4 IP assets, discuss where to find them in your business and how to protect them, and outline some first steps you can take today.

00:00 Introduction
00:45 Why protect intellectual property?
02:32 Branding
05:20 Copyright (creative works)
08:37 Trade secrets (protected by copyright)
13:40 Patents (inventions)
15:06 Where should I start?

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