Every good business needs to have a customer acquisition strategy. But all too often, new and small businesses forget this part of the equation. Companies that are so focused on getting up and running and launching the website or app open their doors with great enthusiasm, only to find that they haven't focused on what could be the most important ingredient for a thriving business. Namely: Where will the customers come from? How much will that marketing effort cost? And what is each customer worth? Your customer acquisition plan needs to be front and center from day one. This video walks you through what you need to focus on and how to measure that in terms of growth and scalability.

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