Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type to try first?

LinkedIn ads expert AJ Wilcox explains why LinkedIn Sponsored Content is the perfect ad type for your first campaign, then provides step-by-step instructions on how to set up and launch your own website traffic ad campaign.

You will receive valuable tips on how to target your audience, how to choose a bid amount and how to individually design and adapt the ad text.

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Visit AJ's channel for more LinkedIn tips
— https://www.youtube.com/channel/UCi8d6hEiYU6n-VY17RCP_iQ

Find resources and tools mentioned in this episode
– How to Create Objective Based LinkedIn Ads https://www.socialmediaexaminer.com/how-to-create-linkedin-objective-based-ads/

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— https://www.socialmediaexaminer.com/shows/

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— Download our industry report: https://www.socialmediaexaminer.com/zsyx

00:00 Introduction
01:00 Create a new campaign
01:30 Audience targeting for LinkedIn ads
03:19 LinkedIn Ad Types
03:50 LinkedIn ad bids and budget
05:10 Naming conventions for LinkedIn advertising campaigns
05:48 Ad copy and creative for LinkedIn sponsored content

#SocialMediaMarketing #LinkedInMarketing #LinkedInAds

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