Here's a complete guide on how to create ads on Instagram. This step-by-step guide explains different ad formats, audience targeting on Instagram, placements, and the campaign setup process.

We'll start by exploring key resources to help plan and organize creative elements for Instagram ads: https://www.facebook.com/business/ads-guide/image/instagram-feed/traffic

Next, we will set up the campaign by selecting the marketing objective. This step is similar to any other Facebook ad and you have the flexibility to select any of the objectives under the categories of Awareness, Consideration, and Conversion.
We then configure the targeting options, location, interests and behavior and finally select Instagram as the ad placement.

We then set the ad budget and scheduling and use the default settings provided by Facebook for ad optimization and delivery.

Our final step is to choose an Instagram ad format and use the appropriate image size that meets the ad placement specifications.

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