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Step 1: Set up your ad account: Hopefully you already have an ad account. If not, don't worry – it's easy to set up. Just follow the setup process and you're good to go.
Step 2: Create your campaign: Dive into the platform and click on “Create campaign”. Skip the “Simple” option – trust me, you should go for “Engagements” to really increase your Twitter interactions.
Step 3: Set your budget: Start small. 2 to 5 per day is enough. Once you see a successful trend, feel free to increase your budget. It's all about finding what works best for your content.
Step 4: Optimize your audiences: Now it gets exciting! Choose specific demographics like age group, language and location. I recommend choosing around 8 keywords, 8 follower lookalikes and 8 interests to really target your audience precisely.
Step 5: Launch your ad: Instead of creating a new ad, use one of your existing organic tweets. This way, you'll maintain the authenticity of your original content while increasing its reach. Select your tweet, turn it into an ad, and publish it.
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