/"In this episode of Salesforce Explained, we explain what email marketing is, why it's so important for lead management, and how you can successfully send emails to your customers and prospects. If you need an email marketing solution, Salesforce's Marketing Cloud is the solution for you!
Learn more about Marketing Cloud: https://www.salesforce.com/products/marketing/
See more Salesforce explanations: https://sforce.co/3SQQ65H

Want to deepen your knowledge further? Learn about best practices on how your company can benefit from email marketing: https://www.salesforce.com/resources/articles/email-marketing-guide/?d=7013y000002KIprAAG&nc=&utm_source=youtube&utm_medium=video&utm_campaign=us_slobaw&utm_content=email-marketing-guide_7013y000002KIprAAG&utm_term=&ban=us_youtube

#Salesforce

Salesforce Explained is a weekly series that answers Salesforce's most frequently asked questions. Subscribe and turn on your notifications for new episodes!

00:00 – Introduction
00:53 – What is email marketing?
02:15 – Email newsletter
03:01 – Promotional emails
03:30 – Relational Emails
04:03 – Transactional emails
04:44 – Email Marketing 101
05:19 – Email Marketing Segmentation
06:03 – Personalizing email marketing
06:47 – Email marketing automation
07:20 – Email marketing deliverability
08:05 – Tip No. 1 – Focus on personalization
08:53 – Tip #2 – Get interactive
09:32 – Tip #3 – Choose an email platform that suits you

Check out more and learn more about Salesforce+: https://www.salesforce.com/plus

Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe

Learn more about Salesforce:
Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/sale…

About Salesforce: Salesforce is a customer relationship management solution that brings businesses and customers together. It's an integrated CRM platform that gives all your departments – including marketing, sales, commerce, and service – a unified, shared view of all your customers.

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.