In this video, I'll show you how to create a stakeholder map. A stakeholder map is an important tool for managing your relationships with your stakeholders. Knowing who your key stakeholders are will help you better understand and manage your relationships with them.

This video is a great introduction to stakeholder management. I'll show you how to create your stakeholder map and explain the importance of using a stakeholder map in your organization. By the end of this video, you'll have everything you need to start building a strong stakeholder management strategy!

This video and accompanying worksheet and podcast episode will help you figure out who your stakeholders are and where they fit on your stakeholder map, so you can figure out how to tell the stories that matter to them and that they'll remember.

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Video timecodes:
0:20 Stakeholder definition
0:55 The 4 quadrants of the stakeholder map
1:18 Use stakeholder mapping to grow your brand through stakeholder engagement
1:32 Two different types of stakeholders – internal stakeholders and external stakeholders
1:52 Stakeholder analysis and how to prepare to create your stakeholder map
2:43 Examples of internal stakeholders
2:59 Examples of external stakeholders
3:35 How to create your stakeholder map
3:50 Ranking of stakeholders in terms of interest and influence
4:50 How to access the Key Stakeholder Map worksheet

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