Learn how to create a reseller program for software, hardware, or SaaS. The video covers all phases: 1) defining, 2) recruiting, and 3) activating a reseller channel, but also includes a section on the unique differences of a SaaS channel. Great and actionable information for new and experienced channel managers, GMs, and any sales, marketing, and business development manager who touches a channel. For software, SaaS, and hardware.

Click here to go to the stages of creating a reseller program: https://www.chanimal.com/resources/channel-marketing/create-reseller-program/

You can also check out the sample portal at portal.chanimal.com (take the FREE trial and get a free name and password to access).

Need reseller templates or a complete kit to create a reseller program? Buy the Reseller Kit – https://chanimaluniversity.com/product/reseller-program-kit-1-best-seller-over-70-documents/

Purchase the latest Reseller Program Kit (Includes 70+ documents (Reseller Agreement, Program Checklist, New Sales Representative Orientation, Partner Tracking Worksheet, Margin Determination Guide, Approval Email, Sales Team Roles, Reseller Recruitment Phone Dialogs, Sample Reseller Landing Pages, and MUCH more).

This is not an academic discussion, but a "how to do it" guide based on building reseller channels for more than 400 clients over the past decades (Microsoft, HP, Citrix, Sony, Apple, Autodesk, Adobe, Intel, GE, Netscape, etc.) It's an idea worth checking out.

You'll also want to learn more about the 1-2 day channel workshop series: "How to Build a Successful Reseller Channel – The Most Comprehensive Full-Day Channel Workshop Ever!" This is the ultimate bootcamp for channel pros or beginners, for retail, enterprise, VAR, SaaS, software or hardware – any industry. Perfect for you or members of your team.

Then take a test and get the Chanimal certificate. The posted video gives an overview of the type of content you can expect. For more information, visit Chanimal (search for /"certification/"). Also visit ChanimalUniversity.com.

About the author:

Former VP at GE, Senior VP at Motorola, VP at Harcourt, wrote the marketing plan and launched Netscape, helped (as VP of Sales and Marketing) build the largest high-tech start-up in the country from 13 to over 4,000 employees. Led that team and two others with over 300 employees each. Won almost every award (Top Sales, Top Manager, Top Recruiter, Dare to Win Award, Eye of The Tiger, etc.). Cited over 100 times in high-tech sales and marketing books and magazines. Founder and CEO of Chanimal.com – the world's leading resource for high-tech marketing (25+ years – since 1994). CMO for SaaSMAX.

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