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A referral program (also known as an affiliate program or partner program) is a marketing strategy used by businesses to encourage existing customers to recommend their products or services to others. It usually works by offering incentives to both the referrer and the person being referred. Here's how it usually works:
1. The existing customer (recommender) receives a unique referral link or code that he or she can pass on to potential new customers (recommenders).
2. The referrer shares this link or code with friends, family or colleagues, usually through personal referrals, social media or email.
3. When someone signs up or makes a purchase using the referral link or code, both the referrer and the new customer often receive a reward. This reward can be a discount, credit, free product, affiliate commission, or other benefits.
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