In this video I show you a 14-step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.

#brandstrategy #creatingbrandstrategy #brandstrategyframework

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So you're building a brand and you want to do it right. That's why you want to know how to develop a brand strategy correctly?

This framework shows you the exact steps you need to take to build a strategic brand that creates a human connection with your audience and resonates with them, making them choose your brand over the competition.

Each step represents a critical phase in the brand strategy development process, and brands built in this way have a tremendous market advantage.

By the end of this video, you will have a proven formula for success that you can use to build strategic brands for yourself or your clients.

Want to dive deeper? Read the full article below.
http://brandmasteracademy.com/how-to-create-a-brand-strategy/

0:00 How to Create a Brand Strategy [Proven 14-Step Framework]
1:40 Step #1 – Develop your internal brand
2:30 Step #2 – Define your target audience
3:08 Step #3 – Map your market landscape
3:47 Step #4 – Discover your market position
4:33 Step #5 – Create your brand’s personality
5:31 Step #6 – Recognize tone of voice
6:29 Step #7 – Develop your messaging strategy
8:04 Step #8 – Develop your brand story
9:01 Step #9 – Develop your name and slogan
10:24 Step #10 – Create your brand identity
11:44 Step #11 – Create your branding materials
12:34 Step #12 – Develop your brand awareness strategy
13:46 Step #13 – Launch your brand

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