How to conduct research for the customer journey map

How to conduct research for the customer journey map

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How to conduct research for the customer journey map
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When conducting research for customer journey maps, use qualitative methods that allow for direct interaction with or observation of users, such as interviews, field studies, and diary studies. For more information on research methods for customer journey mapping, see our more detailed article: https://www.nngroup.com/articles/research-journey-mapping/

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