How to analyze product lines for licensing potential

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In this long video, licensing expert Stephen Key shows how to review a company's product lines to see if your invention idea is a good fit for them. Remember: your goal is to build a long-term relationship. If you rush this step and send a company product ideas that aren't a good fit, the open doors will likely close. And that certainly won't be appreciated. This step shouldn't be rushed! Stephen dives deep into the product lines of kitchen manufacturer OXO to show inventors how to determine which companies are a good fit for their invention ideas. Sometimes you have to read between the lines.

Want to bring an invention to market? Let inventRight, the world's leading experts in product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, InventRight has since helped people from over 60 countries license their ideas. For more information and to become their student, visit http://www.inventright.com.

Call 1-800-701-7993 to schedule a meeting with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read the best-selling book "A Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Others Do the Work" by inventRight co-founder Stephen Key. Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book, Sell Your Ideas With or Without a Patent, explains exactly how. You can find it here: http://amzn.to/1T1dOU2.

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