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SOURCES:
37% OF GAMES ARE NOT PLAYED: https://www.pcmag.com/news/37-percent-of-games-purchased-on-steam-never-played
OG SOURCE: https://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/
THE JAM EXPERIMENT: https://cxl.com/blog/does-offering-more-choices-actually-tank-conversions/#::text%E2%80%9CThe%20Jam%20Experiment%E2%80%9D,-The%20most%20famous&textResearchers%20found%20that%20more%20people%20bought%20jam%20when%20fewer%20options%20were%20available.&textSince then,%20other%20studies%20have%20looked%20at%201(k)%20plans.
Psychology of discounts: https://www.namogoo.com/blog/consumer-behavior-psychology/psychology-of-discounts/
Feeling guilty about buying things and not playing with them: https://www.clevergirlfinance.com/why-do-i-feel-guilty-after-spending-money/#::textGuilt%20creeps%20in%20when%20you,enjoy%20is%20a%20bad%20thing.
The Psychology Behind Sale Shopping: https://rates.ca/resources/the-psychology-behind-sale-shopping
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