"If you look at the old infomercial industry from the '90s and '80s, you had a great demo that you could run ads on for years and build huge companies off of."

Have you noticed how effective many e-commerce ads are on TikTok? They often remind us of the classic demonstrations of market traders – think enthusiastic sales pitches and convincing product demos

These ads present the products in the best light and highlight their key features and benefits.

The developers behind it have carefully crafted their demonstrations and know exactly how to showcase the product's capabilities. They tested and refined their approach until it was perfect.

That effort and energy put into creating a compelling demo pays off. It's a strategy that has proven effective throughout history. Remember the infomercials of the 80s and 90s? One great demo could fuel years of successful advertising and build entire companies.

The most important finding?

Don't underestimate the power of a well-designed demonstration. Whether on TikTok or another platform, showcasing your product in action can be incredibly effective.

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