How geographic and AI-powered product personalization helped Tanishq increase sales

How geographic and AI-powered product personalization helped Tanishq increase sales

HomeMoEngageHow geographic and AI-powered product personalization helped Tanishq increase sales
How geographic and AI-powered product personalization helped Tanishq increase sales
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Suman Sourav outlines Tanishq's personalization strategies, such as geo-specific banners, tracking of products added to wish lists and carts, and AI-based complementary product recommendations on web and app platforms.

Full video here – https://www.hashgrowth.org/videos/tanishq-guide-to-replicating-offline-success-in-the-online-space/

In the full video, Suman talks about:
– Tanishq's new purchasing initiative for customer loyalty
– How Tanishq successfully used WA communication to prevent shopping cart abandonment
– How to stay relevant to customers in all regions

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