How did Fogg (the deodorant) beat the AXE brand with a simple marketing strategy?

How did Fogg (the deodorant) beat the AXE brand with a simple marketing strategy?

HomeThink SchoolHow did Fogg (the deodorant) beat the AXE brand with a simple marketing strategy?
How did Fogg (the deodorant) beat the AXE brand with a simple marketing strategy?
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