Hear Lee Robinson, VP of Developer Experience at Vercel, approach the DevRel discipline and how his team supports the company's go-to-market function.

In the conversation, Lee and Linda Lian, CEO and co-founder of Common Room, discuss:

– DevRel's ability to be a key GTM contributor due to its unique combination of deep understanding of the product and company vision, as well as its close relationship with users in the community
– The importance of linking your work to business impact by showing how the DevRel or DevEx team is a key success factor for both the community and the business (and how the two are related)
– How to deliver the best possible user experience by bridging the gap between individual customer interactions and data-driven insights from the entire community
– The importance of living your company's vision as a DevRel or DevEx team – for Vercel, this means iteration and delivery speed – so that community members see, feel, and have confidence in the company's ability to execute on that vision

To hear more Uncommon Conversations, follow Common Room on LinkedIn: https://www.linkedin.com/company/common-room-hq/

Join the Uncommon Community to learn from and share best practices with over 1500 community and DevRel experts: https://www.commonroom.io/uncommon/

For more information about Common Room or to request a demo, visit https://www.commonroom.io/contact/.

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.