Have you noticed that it's harder to rank your content on Google? Or have you noticed that when you share your content on Facebook, it gets fewer shares and has less reach, and you think to yourself, "Hey, I'm writing all this content, but nobody's actually reading it." And today I'm going to break down how content marketing will change in 2023 and what you need to do to be successful through this channel.

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Ubersuggest: https://neilpatel.com/ubersuggest/
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Let's go through some trends that will help you.

Trend number one: You can no longer rely on SEO or social media. SEO is not dead, but it takes longer to rank and it is harder, but still super effective. You just have to be patient and play the long game. Social media is constantly limiting your reach if you don't spend money on ads, so you need to find a new way to promote your content.

One strategy you should use that is very effective is push notifications. You will see browser notifications like this, also known as push notifications, that users can opt into. You can use them through tools like subscribers and here are some of my stats.

Use messenger bots, email marketing, remarketing, and even repurpose your content by converting the same elements into audio or video form or vice versa.

Trend number two: you have to start translating your content. You can't just focus on English anymore. So we started translating and transcribing our content. You can use Ubersuggest to do that. And it even tells you what keywords are popular in each country.

Trend number three: You spend more time updating your content and then creating new content. So when you update your content, you generate more traffic than if you just focus on writing more content.

Trend number four: Companies are hiring people to optimize just for click-through rate. So you need to get more clicks and you do that by optimizing your title tag and your meta description. And you'll see companies hiring people to do just that.

Trend number five: You need to learn SEO in a new form. By that I mean that content today is not only about text, but also about video.

Use tools like Ubersuggest to include keywords in your titles and meta descriptions, and add tags and keywords. Mention those keywords in the video.

You want to use Sunny's Hot Script to attract people. If you're not sure what the Hot Script is, just google "Hot Script Sunny YouTube" and you'll see a video explaining how to use it. These are all examples of YouTube SEO that can help you rank higher.

Trend number six: You need to invest more time in CRO. CROs conversion optimization. And you'll see more and more companies hiring CRO people to customize their content to be optimized for conversions.

And my final trend for you: Free tools are cheaper than content marketing and more effective. So I have this tool called Ubersuggest, check it out. It gives you ideas on any keyword and tracks your rankings. You can do so much for free. It even tells you who's getting traffic and who your competition is and what keywords they're ranking for. And over time, you can use Ubersuggest more and more. You can sign up for free. And as they sign up, sometimes they collect details.

Sometimes that's not the case, depending on what country you're in. And I pass some of those leads on to my sales teams and I get a ton of leads that way. And if you had to guess how many you think there are? I'll give you a hint: here are some high traffic websites that you can compare to Ubersuggest.

So when you look at that, how many leads do you think it's going to be? Over 200,000 leads a month? That's the power of the tools. I think it's much more effective than content marketing. In the long run, it's cheaper. Not as many people do it and people find it much more valuable than content marketing as well.

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