Watch the entire FREE Google Shopping course here:
https://keycommerce.com/google-shopping-course/

In this video, you'll learn more about Google Shopping bidding strategies, including the different types and ways to use them.

0:00 Introduction to bidding strategies on Google Shopping
0:15 How does the Google Ads auction work?
1:17 What are the two bidding strategy categories?
2:10 List of different available bidding strategies
2:16 Smart Shopping Bidding Strategy
5:11 Target ROAS bidding strategy
6:40 Maximize Clicks Bidding Strategy
8:32 Maximize Conversion Value Bidding Strategy
9:34 Manual CPC bidding strategy
10:55 Advanced CPC bidding strategy
11:35 Conclusion

Your bidding strategy tells Google how to display your products and how much you pay per click. You can choose between two types: automatic and manual.

With automated strategies, we rely on Google to use its machine learning and mountains of data to help with bidding. This can be both good and bad for your campaigns. It can result in us reaching people we would never have reached otherwise (which means more revenue), but it can also cost a lot more, especially in the beginning as the algorithm tries to figure out who your customers are.

In general, we recommend starting with a manual bidding strategy so we can focus on what's working, reduce our costs, and quickly generate conversions for our products before moving to an automated strategy later. While this requires more optimization work, we have a complete guide on how to set manual bids for your own Google Shopping campaigns.

Here are all bidding strategies for Google Shopping
1. Shop smart
2. Target ROAS
3. Maximize clicks
4. Maximize conversions
5. Manual CPC
6. Manual CPC (advanced)

If you want to learn more about how to set up, scale, and optimize your Google Shopping campaigns, click the link above to access our Google Shopping course.

It's 100% FREE and NO registration required.

Here are the videos I recommended:
How does Google Shopping work? Full overview https://keycommerce.com/google-shopping-course/how-does-google-shopping-work

Manual bidding optimizations for Google Shopping https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

Standard Shopping vs Smart Shopping https://keycommerce.com/google-shopping-course/standard-shopping-smart-shopping

No impressions and/or clicks https://keycommerce.com/google-shopping-course/google-shopping-no-impressions-clicks

Not enough sales https://keycommerce.com/google-shopping-course/google-shopping-no-sales
Ads too expensive (not profitable) https://keycommerce.com/google-shopping-course/google-shopping-not-profitable

How to set up conversion tracking with Google Analytics for Shopify and Google Ads https://keycommerce.com/google-shopping-course/conversion-tracking-setup-google-ads-google-analytics-shopify

———————————————————————–
Do you own an online store with a turnover of $15,000 a month and want to expand? Book a free strategy meeting with us:
https://keycommerce.com/strategy-sessions

Free eBook: How to Write Successful Google Ads
https://keycommerce.com/write-successful-google-ads

#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.