Growing SaaS partner ecosystem with Rachel Astall, Head of Global Partnerships @GoCardless. Part 1/2
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We asked Rachel Astall, Head of Global Partnerships – SMB Platforms @GoCardless, about her best practices for growing the partner ecosystem. Part 1/2.
In this episode:
0:00 – Preview and intro
0:30 – GoCardless business model
2:30 – Growing ecosystem of SaaS partners
4:00 – Partner lifecycle – from identification to integration to launch
5:45 – Example of a partnership with @Xero
6:30 – Best practices for continuous growth
8:50 – Partnership vs. Business Development – Similarities and Differences
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