GrabFood: Product Adoption Strategy During Chinese New Year | YouTube Works Awards SEA #VideoMarketing #Shorts
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It's never easy for brands to stand out from the crowd during the holidays.
Discover how GrabFood Thailand, winner of the YouTube Works Awards SEA, integrated YouTube marketing into their product adoption strategy, resulting in 279% GrabUnlimited adoption. By combining long-form videos to increase awareness, retargeted bumper ads to drive purchase decision, and video action campaigns to drive action, GrabFood was able to capitalize on this unique opportunity in a full-funnel marketing campaign that took their audience from awareness to product adoption during the busiest time of the year.
#YouTubeMarketing #FullFunnelMarketing #YouTubeTips #Shorts
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