In our fourth episode of Tactical Tuesday, Brian Cole and Kevin Daisey discuss post-launch optimization for Google Ads.

They cover topics such as analyzing search terms, adding negative keywords, adjusting match types, improving quality scores, handling disapproved ads, and managing budget spend. They also emphasize the importance of understanding the customer journey and adjusting ad strategies accordingly.

If you currently use Google Ads in your business, you won't want to miss this episode.

Tune in every Tuesday for an all new Tactical Tuesday!

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Chapter:
00:00 Introduction and series review
00:53 Today in focus: Optimization after launch
02:01 First week after launch: First steps
10:36 Second week after launch: analyzing data
14:29 Dealing with low quality ratings and ad visibility
17:46 Manage budget and expenses
21:24 Understanding budget constraints
22:35 Optimizing ad performance
23:13 Analyze ad data
24:51 Improve ad copy and extensions
27:19 Using ad extensions
30:02 Tracking conversions and user behavior
33:36 Managing budgets and expectations
34:37 Advanced optimization strategies
39:45 DIY tips for Google Ads
42:03 Series review and final thoughts

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