Free Google Ads Training Course 2023

This is a complete Google Ads PPC training course with over 75 lessons and over 5 hours of training.

This was originally a training course I created for SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads

You'll learn everything you need to effectively plan, create, and report on Google Ads search campaigns.

Timestamps for the modules:

00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads words
00:15:04 Quality factor
00:22:32 Ad rank
00:27:56 How to plan a campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit – Before the changes
00:43:11 CRO Audit – After Changes
00:46:54 Introduction to account setup
00:48:55 Create a Google Ads account (no credit card)
00:52:28 Introduction to the account structure
00:56:18 Campaign and ad group structure
01:02:00 Introduction to Keywords
01:05:21 Broadly matching
01:12:25 Exact match
01:16:45 Phrase matching
01:22:10 Negative keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword Planner – Complete Solution 1
01:36:53 Keyword Planner – Complete Solution 2
01:39:39 Keyword Planner – Complete Solution 3
01:45:52 Keyword Planner – Complete Solution 4
01:49:14 Refining the keyword list
01:52:02 Ad group segmentation 1
02:01:13 Ad group segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call displays
02:32:08 Campaign planning 1
02:36:08 Campaign planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Explanation of the callouts
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 Site expansions explained
03:01:58 Image enhancements explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 Action extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize clicks and target impression share
03:39:38 Maximize conversion and conversion value
03:45:15 Introduction to conversion tracking
03:51:47 Identify conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global Site Tag
04:07:56 Click here to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign Setup – Settings
04:27:37 Campaign Setup – Options and Planning
04:30:54 Campaign setup – keywords and ad groups
04:33:50 Campaign Setup – Ads
04:38:38 Campaign setup – sitelinks, callouts and snippets
04:45:42 Campaign Setup – Lead Form Extensions
04:50:26 Campaign Setup – Price Extensions
04:53:14 Campaign Setup – Promotion Extension
04:57:06 Campaign Setup – Budget
05:00:20 Campaign setup – final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads Report Overview
05:16:57 Creating a custom report
05:21:07 Pivot table reports
05:29:56 Optimization
05:41:08 Search terms report
05:46:50 Summary

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