This is the first part of our series of guides on bidding strategies. And it's unlike any other guide you've seen before! In this guide, John not only helps you choose the best bidding strategy for your campaign, but he also clears up the misconceptions about how Google uses bidding strategies and why they don't always work.

The first part of our series covers what bidding strategies are and how they work. Then John goes into the first bidding strategy on the list, which is also one of our least used bidding strategies: Maximize Clicks.

Google Ads defines Maximize Clicks as the easiest way to bid on clicks – you set a budget and Google Ads does the rest.

But as with everything Google says, you shouldn't trust their definition and let it "do the rest." There are things you need to consider and make sure of before using this bidding strategy. Learn what it is and more:

– Misconception: Bidding strategies are not necessarily the way the bid is set
– Advantages and disadvantages of the “Maximize Clicks” bid
– Is the “Maximize Clicks” bid good for maximum performance?
– When to use Maximize Clicks
– What Lead Generations need to pay attention to when using Maximize Clicks
– Why you shouldn't use broad match when bidding with Maximize Clicks

Conversion Maximization Bidding Strategies Guide, Part 2: https://youtu.be/ahardi5itKA

PS: This series of bidding strategy guides comes from an internal training session at Solutions 8. And we share it all with you, our dear subscribers, to express our gratitude for the overwhelming support you have given us. We appreciate you and your growth with Google Ads.

0:00 Google Ads bidding strategy introductory guide
0:45 What are bidding strategies?
2:31 Information about the Maximize Clicks bid
6:26 Jobs at Solutions 8 – Customer Managers, Google Ads Specialists and Strategists
7:05 What you should consider when using Maximize Clicks
11:53 Points to consider when bidding with Maximize Clicks

Learn EVERYTHING you need to know about setting up, building and optimizing your Google Ads Performance Max campaigns in this ULTIMATE GUIDE: https://sol8.com/performance-max/

The Ultimate Guide to Google Ads Performance Max for 2022 (Parts 1-3): https://youtu.be/oXoFn7dUvL8
https://youtu.be/_mOv9_qrtpg
https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here is the link to all our PMax how-to videos:
https://youtube.com/playlist?listPLpSgV5gCkUviyl7qG5UTCySebihr5ciAG

Do you have what it takes to be John Moran's right hand man? If so, we need your HELP! https://youtu.be/4Kcf-IHVbAw

Other job openings at Solutions 8 – customer managers, Google Ads specialists and strategists:
https://youtu.be/9TziUBrF_hs
Apply here: https://sol8.com/apply/

The Ultimate Guide to Google Ads Lead Generation:
https://sol8.com/google-ads-lead-generation-guide/
Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecommerce
The only guide you'll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

Join this channel to get access to perks, including Friday's Google Ads Live Q&A Member Chat:
https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join

Do you want to be featured in Daily Google News? Do you have an epic value proposition you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
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