What is the one thing that many brand leaders don’t do enough?

Too many brand leaders are busy with the internal work of brand operations. They work on communications, new products, and liaise with the supply chain and R&D.

But they fail to do the first and most important thing:

Get feedback from customers.

While you want to ensure good execution, you shouldn't act blindly. You need to know what your specific audience wants, needs and expects from you.

So start asking questions through surveys, interviews, focus groups, or even social media.

This makes your brand, product and ideas more relevant. And who doesn't want that?

How do you stay in touch with your customers’ needs?

If you need help teaching your brand team best practices in strategy and planning, media and communications, or research and innovation, check out our brand management training and development programs:

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Kevin Namaky is CEO of Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults with notable brand teams such as Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora, and Gorilla Brands. Kevin is also a faculty member at the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council. Previously, Kevin worked for 20 years in the corporate and agency world, building notable consumer brands.

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