Gamers enter a new era of monetization

Gamers enter a new era of monetization

Homea16zGamers enter a new era of monetization
Gamers enter a new era of monetization
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The combination of cloud, social media and mobile has transformed gaming from a niche hobby into a massive industry. Now veteran gamer Kevin Chou is using blockchain technology to re-orient the economic relationships between game developers and their massive player bases. Learn how cryptoeconomic models can lead to better monetization and engagement in your business, as well as new forms of collaboration, community and creativity.

Highlights
How blockchain technology will create economic opportunities for gamers around the world. [0:34]
Kevin Chou talks about his gaming background from Kabam to his eSports team Gen.G. [1:53]
Statistics on the gaming market and how it has grown to generate more revenue year-on-year [3:15]
How blockchain could make monetization more accessible [4:30]
A quick look at how early game design scaled from 1 to thousands [4:47]
How EDM artist Marshmallo hosted a virtual concert in the game Fortnite and parlayed it into a surge in his monetized music streams. [5:59]
The way people in the gaming industry make a living – through game development, professional esports, or streaming. [7:57]
Why it's become harder to make a living playing games [8:09]
How blockchain technology will revolutionize the gaming economy [9:04]
Three key economic opportunities in gaming enabled by blockchain [9:13]
How blockchain unlocks real ownership of digital assets, creates residual value for virtual items, and turns digital purchases into investments. [10:52]
An example of how you can use blockchain to verify the provenance of digital assets used by professional eSports players [11:40]
How Blockchain Can Capture Value from Peripheral Markets [12:07]
How blockchain would enable a new form of community economy in gaming. [14:01]

Draw quotes
“Blockchain technology will open up new economic opportunities for gamers around the world to make a living doing what they love.” [0:34]
"At the turn of the century, the gaming industry, the global music industry and the global film industry were about the same size. But in the last 19 years, the gaming market has exploded. In 2019, the gaming market will be a $150 billion market. It's bigger than the film and music industries combined." [2:59]
"How can more people more easily make a living doing what they love? I believe blockchain is the key to that." [4:26]
“Today, artists and creatives are beginning to use games as a digital medium for creative expression, blurring the lines between the physical and the digital.” [5:49]

"I believe that blockchain technology will be the next big chapter in gaming. It will not be a computer revolution, but an economic revolution." [9:04]
“Today there are 2.4 billion gamers in the world. Blockchain technology will give them the opportunity to become creators, entrepreneurs and service providers.” [14:55]

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