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WHAT YOU WILL LEARN
— Effective question types to deepen customer understanding
— Techniques for active listening and engagement
— Strategies for identifying and addressing customer challenges
— Insights from experts like Paul Cherry
CHAPTER
0:00 – Introduction to customer loyalty
0:30 – The importance of asking the right questions
1:45 – Different types of strategic questions
3:10 – Case studies: Real customer scenarios
4:50 – Active listening techniques for better understanding
6:25 – Summary: Key insights and resources
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Warwick Brown
The KAM Coach
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THE KAM CLUB
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RESOURCES
Questions That Sell: The Powerful Process for Finding Out What Your Customer Really Wants, by Paul Cherry
https://amzn.to/3njWjVc
Ridiculously simple hacks to research your customer
https://youtu.be/dmYstgnDMyc
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LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE)
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CONNECT WITH ME
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CHAT WITH ME https://amtip.co/chat
I'm a Key Account Management Evangelist and I develop simple systems to help busy Key Account Managers get better results. I offer coaching, training and consulting, so why not give me a call with no obligation and find out more about how I can help you?
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