In this masterclass, you'll learn how to turn your idea into a business. Mustafa Al-mosawi is the Head of Concept Lab at Namecheap. With the help of a team of talented UX, technology and marketing experts, Mustafa has helped define and refine the process of bringing new products to market at Namecheap. This includes research, conceptualization, value proposition design, building, launch and post-launch support.

From idea to launch – the course for anyone who wants to start a new business or is having difficulty getting their idea off the ground. This course is based on the 6 basic questions (why, what, who, how, where, when) and covers:
– how to identify opportunities to start a new business;
– a simple evaluation framework to determine which idea to focus on;
– the importance of a well-designed value proposition;
– the three main reasons for a company's failure;
– a step-by-step approach to minimize the risk of common errors.

About Namecheap Expert Summit 2020
https://www.namecheap.com/guru-guides/summit/edition/2020/

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