The sports industry is very lucrative, with a turnover of more than 600 billion per year, and is largely fed by the fan engagement industry. This interaction between fans and their favorite club or athlete brings them an emotional benefit, but not an economic one, nor a real sense of belonging to the group or athlete they support. This is precisely the proposal of Globatalent, the platform that allows fans to monetize their passion for sports by buying and selling the rights of future stars and obtaining a digital Visa card that offers discounts and privileges.

Listen to Sunil Bhardwaj and Ferrán Martínez as they analyze this new industry paradigm, where fans can monetize their passion for sport and clubs and athletes can continue to capitalize on their talent. We present to you a revolution in fan engagement.

Biography:

Sunil Bhardwaj has extensive experience as a CEO in the top basketball leagues. He is both a sports and technology enthusiast and is constantly educating himself to take advantage of the latest technological advancements. He is the founder and CEO of Globatalent, the first sports "asset" platform where fans can support, invest in and trade their favorite clubs and athletes.

Ferrán Martínez is a former professional basketball player. He played for FC Barcelona and the Spanish national team at the 1988 Olympic Games in Seoul, among others. He holds an MBA from La Salle and Saint Mary's College in San Francisco and is a founding partner of several technology companies. He has headed the sports and entertainment divisions at various private banks such as UBS, Banc Sabadell, Mirabaud and Andbank and is a specialist in investing in blockchain startups. He is co-founder and Chief Sports Officer of Globatalent.

More info:
www.johancruyffinstitute.com
www.globatalent.com

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