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Bidding strategies for Google Ads: https://surfsideppc.com/google-ads-bidding-strategies/
Google Ads Bidding Strategy Definition: The Google Ads auction takes into account your bid and other factors at the time of the auction that make up your Quality Score. The Google bidding strategy you choose determines how much you bid when you enter the ad auction. One of the factors that make up your ad rank is your bid. So, your bidding strategy is the bidding method you choose for your Google AdWords advertising campaign. You set up a bidding strategy for search, display, shopping and video campaigns and generally your strategy is to get conversions, conversion value, clicks, impressions, video views or engagement.
What different bidding strategies are available in Google Ads? Below, we'll address this question by answering all the different options and strategies you can use for your search, display, and video campaigns.
Bidding strategies for Google Ads:
Bidding strategies that promote and optimize conversions such as leads and sales:
Target ROAS (Return on Ad Spend)
Target CPA (cost per acquisition)
Maximize conversions
Auto-optimized CPC
Bidding strategies to encourage and optimize clicks:
Maximize clicks
Manual CPC
Bidding strategies that drive and optimize views and engagement:
Maximum CPV
Cost per engagement
Bidding strategies to increase and optimize impressions:
Target impression share
Target search page location
Share exceeding target
Visible CPM (vCPM)
Target CPM
Portfolio bid strategies – Portfolio bid strategies allow you to automatically set bids across multiple campaigns. Create a portfolio bid strategy or see the performance of an existing bid strategy.
How do I change the bidding strategy in Google Ads? You can change the bidding strategy through campaign settings or use portfolio bidding strategies and apply them to your campaign.
What are automated bidding strategies? With automated bidding strategies, you can create your campaign, create your ad groups, target keywords, and create ads without worrying about bidding on them. Google Ads automatically optimizes your bids using certain bidding strategies, sometimes called smart bidding strategies or automated bidding strategies. Some of these are Target ROAS, Target CPA, Maximize Conversions, Maximize Clicks, and more.
What automated optimization strategies are available in AdWords? The best way to automate your campaign is to set up your audience targeting, multiple ads per ad group, and use an automated bidding strategy.
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